AMORH started in 2013, in Tijuana, as a specialized multidisciplinary clinic for behavior orientation for children and adolescents, from a long-lived passion and love for psychology, and intending to improve people's quality of life. They decided to start with prevention, observing risk behaviors in young people for 2 years, after which they disseminated their findings to the scientific community and took a break to reassess their path.
It was in 2016 when their focus shifted, based on many of the same successful therapeutic principles they had with younger people and created a new outpatient model for the treatment of adults and couples that continues to this day.
A life-saving combination of technology and people
AMORH’s novel approach to therapy relies on its expert use of technology and automation to support the work they do with people every day.
They believe starting from an even playing field can have enormous benefits, which is why they normalize the digital environments that people already use for interacting and developing their interpersonal relationships like WhatsApp and Google Chat, among other tools.
AMORH also takes a horizontal approach to therapy, subverting the interpersonal dynamics of patient and therapist and treating them like participants of an active relationship. Participants have benefited greatly from adapting these aspects of daily life to the treatments they receive, resulting in high rates of retention in their business.
Demographics indicate that over 50% of participants are local and the rest come from around California, including people from San Diego and Los Angeles, as well as Texas, and from abroad in Spain or Brazil. The team values driving their mission are being (e)xceptional, (p)rogressive, (i)mpactful, internally (c)onnected with one another, their clients and community, and (a)uthentic or E.P.I.C.A. (aka “epic” values, from Spanish), and they reject conventional hierarchies.
Processes that make the culture
For AMORH, the culture is what makes a company, and the culture is created based — for the most part — on the processes that are in place. Founders Silverio De La Mora and Melissa González, who conceived AMORH back in 2002, consider the well-being of their team the focal point of the business. Maintaining a successful process requires consistency in how they approach their relationships with teammates, which includes:
- Promoting a culture of ownership, where every mental health professional must undergo a necessary process of therapy to maintain an adjusted professional life, especially in clinical settings.
- Encouraging an even and dynamic work setting where everyone can come through and share aspects of their personal and professional life.
These two core elements are fleshed out with the help of DailyBot, where they maintain a strict diet of the processes they ought to automate to keep things going. The main tool they use is the “daily check-ins” where, depending on the day, they feel free to share about their weekends (Mondays), their weekly plans, goals (Wednesday), and even what they’re thankful for on that week (Fridays).
Ice breakers are a fundamental part of any human-centered approach to work. At AMORH, they curate personalized check-ins based on some of our templates to follow up on the person behind the desk every once in a while. Successful check-ins include:
* Wellness Check
* Talk about hobbies
* Stories of your pets
Contrary to popular belief, this standardization of check-ins keeps things dynamic between the team, as they use different topics to generate new spaces for conversation, and DailyBot can maintain the rhythm of things. Melissa, for instance, noticed that — while it was possible to check in on her team every once in a while — before they set up DailyBot in AMORH, conversations were less fluid, since their chat platform didn’t create those spaces for constant interaction on its own.
As a result, they decided to take a more structured approach and focus on growing interpersonal relationships with intention, rather than by accident.
Arriving at DailyBot
Silverio started looking out for an app that help them bring order to chaos and found DailyBot. After testing its free trial with a default check-in template, he completed the onboarding for his team and quickly set up his first check-ins.
For AMORH, DailyBot serves as the “unifier layer,” the part of their working stack in charge of bringing everyone together — and they now considered DailyBot one of the team.
DailyBot gives the team at AMORH the opportunity to exemplify what they address with their participants because it lays down the foundations for consistency, empathy, and communication.
Granted, checking in with people can be done manually, but when you’re trying to foster a culture on these principles, consistency is key. That’s where DailyBot comes up to serve as the layer that methodically creates opportunities for fun, visibility, and empathy. It serves users by creating casual conversations, broadcasting wins, and keeping the team accountable.
Technology with purpose
- Before automating their daily check-ins, checking in with people was inconsistent. It happened when they coincided in break times or between consultations, so there was not as much opportunity to sit down and interact, and talk about the weekend or their personal life in general.
Yes, there was a relationship (or something like that), but now with the Daily Standup and related check-ins, it has been much more consistent to be informed of how the others are doing.
- Well-being is an important metric for the entire team and they maintain good mental hygiene at all times to avoid unloading their own maladjustments on participants — as such, using DailyBot for daily check-ins puts that well-being on the front page because, through their reports, the lifestyles and life events of the workers' at AMORH are all reflected in a very organic and non-intrusive way: Work culture manifested through visibility.
The act of filling out reports becomes an invitation to share part of their lives, and it works because everyone knows that it’s part of the health of the team to offer emotional support, to be involved, aware, and to offer solutions.
- Team insights: they have check-ins asking “how was your weekend?” as an icebreaker; encouraging “an internal trip” to support the team’s goals and foster a sense of accomplishment in the work they’ve done lately; or asking “pet stories” to get to know teammates a bit better every time.
AMORH uses DailyBot’s built-in “Wellness Check” as well, as it addresses the team’s mental health directly, focusing on the work environment, possible negative emotions, healthy activities, and activities that are simply enjoyable for their clinicians, and the team as a whole.
As they work on a horizontal structure company-wide, the tone of these reports is always focused on maintaining a comprehensive approach to well-being.By opening new threads, DailyBot also acts as a conversation starter by allowing others to uninhibitedly participate in "difficult" topics without having to open them themselves. That’s a win for DailyBot, the charismatic bot!
Breaking down barriers is also one of the purposes of technology, and the team at AMORH understands this very well. As an ever-growing enterprise, they’ve automated their customer-facing channels, providing an easy-to-use booking system; they also rely on the Google Workspace ecosystem to manage and follow up on the therapeutic resources they provide to participants, as well as in-between therapy sessions which, in itself, is a huge part of their therapeutic model.
They always make sure that they have the tools to help new participants in their journey, which is why they don’t charge the first session. To book a meeting, you just have to enter amorh.org and select “Agendar,” since an automated form will make sure you get a spot with them at the first opportunity.
If you or someone you know is in crisis, it's time to talk.
Call the Tijuana Crisis Line at 📞 075.
Learn more here. (Español)